Understanding the TikTok Algorithm: 7 Growth Hacks
The TikTok algorithm is a complex system designed to serve users content on the app’s homepage — the For You page (FYP). According to TikTok, “The system recommends content by ranking videos based on a combination of factors — starting from interests you express as a new user, and adjusting for things you indicate you’re […]
From Likes to Shares: Tips for Creating Shareable Social Media Content
Creating shareable content is your fast pass to more reach and engagement on social media. But between ever-changing algorithms and information overload, posting content that actually circulates is harder than ever. This detailed guide will help you create content that resonates with your audience and encourages them to tap “share.” What Is Shareable Content? Shareable […]